An effective brand activation campaign can do wonders for your brand. For one, you can easily convert warm leads to potential sales and gather data that you can use for your marketing strategy. But it is not easy mounting or running a brand activations campaign. Utmost preparation is needed for the event to run smoothly and you have to incorporate these factors for you campaign to be effective:
- Make your stall or event design a stand out
Space limitation is a common problem but it should not stop you from making an outstanding booth space that would wow your audience. Given the space limits, you need to be bolder and creative to get the attention of your audience. To make this possible, consult with a trusted event designer or exhibitor installation company on how you can make this happen. Be sure to give the specs and discuss with them the limitations. You can also include the brief and initial design that you want for your booth.
- Make it “real”
Interaction plays a big role on brand interaction, especially since you are dealing with people on a more personal level. And since most people today are using technology to interact with others, you can use the same technology to interact with them, but on a much higher level. By using an augmented reality photo booth, you are introducing your brand and product to the audience in a fun way and also letting them experience what you are offering in a semi-real environment. And lastly, you can draw attention to your booth by having an awesome technology incorporated on your strategy.
- Innovative and functional giveaways
Brand recall is very important, especially on turning cold leads to warm prospects. Aside from providing them a one-of-a-kind experience on your interactive booth, you can always have them remember your brand by giving an out-of-the-box giveaways and souvenirs. Veer away from the usual pens, stationery, and pins. Make your souvenirs and giveaways all about your brand. Remember that your audience will probably take this home so it should be functional that they can use regularly but also relay your brand’s message and contact information Consult with a gifting specialist on what kind of giveaways is appropriate for your brand.
- Make room for comfort
During events or exhibits, most attendees are just standing up and walking around the area. Some of them would probably tired of visiting booth. Take this opportunity and offer comfort to prospective customers and clients. If you can, add a comfortable seating fixture in your area and offer refreshments as well. Remember, this is an opportunity for you to convert these people to potential sales so show them that you care.
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